Sunday, November 28, 2010

Why Typography is Important...

Letters are a simple and oft overlooked aspect of life. No, not the postmarked missives that occasionally dot our mailboxes in between bills, catalogs, and fliers for discount carwashes; but the actual characters that form the alphabet.

This can but no more clear than when we place two letters together and they blur creating new and unintended letters. CLi for example have been used recently to form the basis of visual pun of sorts for a British magazine best represented with this image.

Needless to say, I don't think I need to spell out what the visual pun is. Same can be done with typing out the word FLiCK. Basically, this was an old letterers trick in the era of hand lettering in comics. The printing process would often smear the "Li" into a single letter making it appear as a "u" leading to all sorts of fun.

That is why I can't help but think that the following product was an intentional classier attempt at this sight gag:

And this is why I love going to antique shops...

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